Content analysis

When it comes to content analysis it is very simple, it comes down to the 5 steps. The last step to every experiment is to report your finding. In class Thursday we conducted an experiment to find out what are the most popular things that appear in ads in America today. We decided to do a graph to help us write down our findings. What my group and I had discovered was not very surprising to me. Out of the six categories and three randomly selected ads from all different magazines these are the results. Out of twenty-one ad’s, fifteen of them contained a women, fifteen of them contained no celebrity, all twenty-one were targeted for middle age people, 7 contained full body 15 of the models were average size and 17 contained Caucasian model. This is saying that most advertisements contain a Caucasian female in her early adulthood that is skinny. This just shows how much the media effects people today. By girls seeing this like this model many young girls just assume that is what everyone needs to look like. Also normally advertisements usually try to show some sort of sexuality in there advertisements which is why they involve a skinny little Caucasian girl. This is more for the males I feel like ad companies think if they make their advertisements have some kind of sexuality in it, it makes men think that if they use this product they can get a girl like that. This experiment really opened my eyes to how shameful some advertisements can be. As long as their products are selling companies will do whatever they can.