I decided to use the Baskin Robbins logo for this blog post. The reason behind the name Baskin Robbin came from the inventors. Two brother-in-laws that wanted to start an ice cream shop, Burton Baskin, and Irvine Robbins. From a project I have done in the past I already some things about the Baskin Robbin logo. Many people may not notice but the pink in the logo that go with the B and R actually are pink to show the number thirty-one which is the amount of flavors that is offered at Baskin Robbin. The use the number 31 for a different ice cream flavor for each day of the month. The logo is not too detailed; it is simply an upper case B and R with only two colors blue and pink. The font it very fun and happy looking, with some of the sides of the letters being uneven to each other.
I felt by using pink and blue as the color choice this helps the company appeal to both girls and boys of all ages. However the true reason the company used pink in their design was because of the pink spoons that are given to customers when they ask for samples, the blue representing the quality and excellent of the ice cream. Also having the font be fun and loud looking makes it seem like if someone were to go to get ice cream at Baskin Robbin they are going to have a fantastic time. Some times when presenting the logo the company places it on a sort of tilt making it seem even more fun and care free which defiantly appeals to children as well as adults. The reason the font is more intercut then the original logo which was changed in 2006 was to make it more stylized and modern for today’s world. I feel that the logo does successfully incorporate the company’s mission for advertising. It’s simple but still has the hidden 31 in it making people think about it more. The colors appeal to their 31 fun and different flavors that the ice cream store offers. I think Baskin Robbin did a great job with their logo.
