3 persuasive advertisments

When creating an advertisement, companies main purpose is to persuade their viewers into believing what they are saying or selling really does work. The first commercial advertisement that came to mind was the proactive commercials. I have always taken a sort of interest to proactive commercials considering they play on almost every channel on television and seem to be about two minutes long. Acne commercial targeted audience can vary they use teens and young adults in the commercial because that is normally the age where people develop acne but it can be for any person that suffers from acne. There are many things in this ad that caught my eye as them trying to persuade their audience. First proactive commercials never have failed to have a celebrity endorser to sell their product, from Julianne Huff all the way to Justin Bieber. This uses one of the six cues in heuristic decisions, authority. Also the commercials shows two women the inventors of proactive standing in lab coats telling us how great their product is which makes the audience put more trust in the product. Another thing I found to be persuasively compelling was the scarcity with in the commercial. “Call now and get our tea green moisturizer absolutely free!” What really caught my eye about this commercial was not only the celebrity endorsers or the women in lab coats, but even the graphics popping up on the screen catches your eye this is a very well made ad that had a lot of thinking put into it.

The next advertisement that caught my attention was the phony sham wow commercials. This ad’s are generally targeted for adults to elders. This is a cleaning tool children can use it but the adults are the ones that are going to buy it. These are the commercials that people laugh and see as ridiculous but there is always that thought in the back of everyone’s head, does it actually work? So the company might as well through in as many free items as they can so instead of their audience wondering if the product actually works, they go out and buy it because might as well right I mean you’re getting more then you are paying for, or are you? These commercials use a lot of scarcity probably more than any other in order to sell their product. Also the man selling the product adds one or Aristotle’s rhetoric, ethos. He is easily likable and seems to have a lot of charisma and seems to be very trust worthy by showing example after example of how much time and money this little cloth could save.

For my last example I did not want to use another commercial advertisement so I sought out to find a persuasive opinioned article. The article I came across titled, Is persuasion dead? By Matt Miller found on the New York Times website is an article that discusses how it is merely impossible now a days to change someone’s mind into making them think something completely else. The reason I used this article was because it was a persuasive essay that persuaded me to believe that persuasion does not exist anymore. The writer uses logos in order to make it seem as if people are not trying to persuade anymore but to win. This can target a very wide audience maybe from teenage years up. The male writer is not trying to sell any product he just simply wants people to hear him and agree with him. Now this is not a major news topic and was actually written in June in 2005. This article was written and posted to the New York Times website so this automatically grabbed my attention because of the authority of the New York Times. I am now learning that persuasion happens everywhere, to convincing someone to go to the restaurant you want to go to, to getting America to vote for you as the president of the United States.